Flybuys Design System
150,000+ hours and millions of dollars saved by creating a scalable, world-class design system from scratch to company-wide adoption.
Role
Lead Designer & Product Owner
Lead Designer & Product Owner
Time
Time
2023 - Current
2023 - Current
Responsibilities
Defined design system vision, roadmap and strategy
Created scalable design tokens and foundations
Embedded accessibility standards (WCAG AA) into system foundations
Deeply collaborated with engineers to align design and code, creating ui kits for web, iOS and Android
Defined governance, contribution models and frameworks
Facilitated workshops to build system advocacy
Documented patterns, standards and usage guidelines
Defined and measured success. Getting enterprise buy-in and executive backing
Wrote processes, ensuring time-saving mechanics which allowed innovation and craft to flourish
Fragmented UI, duplicated efforts and inconsistent standards were slowing delivery and creating technical debt across web, app, email and partner experiences.
I led, created and owned the creation of a design system to address process inefficiencies, poor quality and culturally lead Flybuys into the future. Establishing and defining scalable tokens, reusable components (that don't get detached), and a visual language embedded directly into workflows via Figma, Xcode, Android Studio, and Storybook.
Undertaking workshops, interviews and jams with the broader business, allowed 100% adoption across each squad to adopt one system and one language.
I eliminated duplicated design and engineering effort, saving over 150,000 hours of effort (and still counting) and preventing millions of dollars in technical debt. The system accelerated iteration and delivery across an agile environment, provided notable cross-channel consistency, reduced delivery risk and drove core experience principles by freeing up time to innovate.
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Reimagining the Flybuys Rewards Store from a leaking legacy catalogue into a high performing, value-driven product.
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Repositioning a company that half of Australia use into a position to innovate—by redefining the future of loyalty.
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